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• Attitude Thai Magazine Thailand
• Attitude Thai Magazine

Attitude (often stylised as attitude) is a Britishgay lifestyle magazine owned by Stream Publishing Limited. It is sold worldwide as a physical magazine, and as a digital download for the iPad and iPhone via the App Store, and for Android devices via the Android Market. The first issue of attitude appeared in May 1994. A separate Thai edition was published from March 2011 to April 2018, a Vietnamese edition launched in November 2013, and editions in Belgium and the Netherlands launched in February 2017.

History of ownership[edit]

attitude began publication in 1994 as part of the Northern and Shell Group owned by Richard Desmond, and having been through a succession of owners subsequent to its sale in 2004 (commensurate with Desmond's takeover of Express Newspapers) it was acquired in September 2016 by contract publisher Stream Publishing. The owner of Stream Publishing, Darren Styles, had previously launched the successful attitudeawards for the brand (in October 2012) and acquired the English-language rights to Winq, the luxury lifestyle magazine for gay men, from its Amsterdam-based owner (the Media Mansion) in August 2013.

Content[edit]

Celebrities who have appeared on the cover include Prince William, Boy George, Madonna, David Beckham, Michael Sam, Lady Gaga, Tom Daley, Rupaul, Tom Hardy, Gareth Thomas, Ian Somerhalder, John Grant, Mark Wahlberg, Jonathan Groff, Andrew Scott, Tony Blair, Daniel Radcliffe, Heath Ledger, Sacha Baron Cohen as Brüno, David Cameron, Ed Miliband, Robbie Rogers, The Spice Girls, Take That, James Franco, Dominic Cooper, Jimmy Anderson, Nick Jonas, Jussie Smollett with Naomi Campbell, Mark Feehily, Kevin McDaid, Kylie Minogue, Marilyn Manson, Elton John, McFly, Nicola Adams, Robbie Williams, Rupert Everett, Justin Timberlake, Philip Olivier, Freddie Ljungberg, Marina and the Diamonds, George Michael, Rufus Wainwright, Will Young, Harry Judd of McFly, Christina Aguilera, Dermot O'Leary, John Barrowman, Gary Lucy, Beth Ditto, Cheyenne Jackson, Scissor Sisters, Adam Lambert and Liam Payne. Many of these covers have been world exclusives. Attitude published a cover featuring Alan Turing in October 13 as part of its 'Attitude Awards' edition.

Tony Blair gave the first interview a serving Prime Minister has ever given a gay publication in May 2005. He gave his second ever gay press interview to mark attitude's 15th birthday in May 2009.

In February 2010 former Conservative party leader David Cameron appeared on the cover of attitude giving his first interview to a gay publication.

For the August 2009 issue, Harry Potter star Daniel Radcliffe gave his first interview to a gay publication in which he announced his support for British political party the Liberal Democrats. He said, 'I just loathe homophobia. It's just disgusting and animal and stupid and it's just thick people who can't get their heads around it and are just scared. I grew up around gay people entirely. I was the only child in my class who had any experience of homosexuality or anything like that.'

In addition to celebrity interviews the magazine also includes serious features on a range of subjects, which have included the plight of gay asylum seekers and the rise of the far Right in Eastern Europe, the US Presidential election campaign as well as real life editorial such as male rape and body image issues. In May 2005, on the eve of the UK general election, the magazine interviewed Tony Blair for the cover. In April 2008 attitude took then Mayor of London Boris Johnson to task about his comments that 'if gay marriage was okay – and I was uncertain of that issue – then I saw no reason why a union should not therefore be consecrated between three men, as well as two men; or indeed three men and a dog', a claim Johnson tried to justify as loose talk on Newsnight or Question Time,^{[citation needed]} until reminded of a passage in his own book^[which?] as a direct source.

attitude frequently acquires exclusive interviews within the gay market. These exclusives include Daniel Radcliffe's only gay press interview, Madonna's first worldwide press interview for her Confessions On A Dance Floor album, Elton John and David Furnish's only print interview for their civil partnership in December 2005, Heath Ledger's only gay press interview, Take That's first print interview after re-forming, Kylie Minogue, who always gives attitude her launch interviews and Robbie Williams's only cover story interview on the release of his Greatest Hits album. Will Young has only ever given gay press interviews to attitude. In 2006, The Scissor Sisters gave their first print interview for their new album to the magazine with an exclusive five cover edition, each cover featuring a different member of the band. Take That also gave their first magazine interview to attitude after reforming and also posed for a four cover special in early 2009.

The magazine is often themed, notably with a celebrity naked issue which featured amongst others Max Beesley, Philip Olivier and Will Mellor. In July 2005 the magazine launched fashion supplements as a spin-off publication. The March 2010 issue was themed as the titles first Older Issue with EastEnders star John Partridge on the cover. The February 2017 edition was the first Body Issue.

Contributors to the magazine have included Julie Burchill, David Furnish, Mark Simpson (the magazine's leading columnist in its early years), Tim Teeman, Simon Fanshawe, Will Self, Augusten Burroughs, Andrew M. Potts, Anthony Crank, Jackie Collins, Matt Lucas, Boy George, Russell T Davies, Graham Norton, Preston from The Ordinary Boys, Bruce LaBruce and photographer Wolfgang Tillmans.

In a 2009 interview, Blair questioned the Pope's attitude towards homosexuality, arguing that religious leaders must start 'rethinking' the issue.^[2]

In a 2016, Prince William was photographed exclusively for the cover of attitude , marking the very first time a member of the British Royal Family had posed for on appeared on or in a gay magazine. Inside, the Prince met 9 LGBT people who had experienced homo, bi or transphobic abuse growing up and had suffered mental health problems as a result. The issue made headlines all over the world on news and television media including BBC, NBC, ITN, Sky News and many more.

Cover stars[edit]

Attitude features a mixture of gay and straight cover stars. As of February 2017, Attitude had published 280 issues with more than 300 covers. More than half of the cover stars have been gay. The longest stretch straight celebrities have not appeared on the cover is three months. Then-Editor Matthew Todd previously suggested there were not enough famous gay people to have them on the cover constantly and has made a point of putting celebrities on the cover such as Beth Ditto (first gay woman on an Attitude cover) and Kele Okereke (first black gay man on an Attitude cover).^[3]

In 2016 Prince William became the first member of Britain's royal family to appear on the cover of a gay magazine when he appeared on the cover of the July issue of Attitude; in the cover story, he also became the first British royal to openly condemn the bullying of the gay community.

In the January 2020 issue, Yasmin Benoit and Anick Soni became the first asexual and intersex people on cover of Attitude respectively.

Achievements[edit]

In 2005, former editor Adam Mattera won Best Men's Magazine editor of the year at the BSME awards. It was the first time that a gay magazine editor won the prize.^[4] Mattera was short-listed again for the prize in 2006. In April 2008, attitude's fashion director was named in The Times as one of the UK's top 20 star-makers for his contribution to the music industry, alongside Simon Cowell. attitude was later edited by Matthew Todd, a long-time associate editor and former deputy editor and writer of the play Blowing Whistles. Todd was nominated as Best Men's Magazine Editor of the Year at the BSME awards 2009 and 2010, the only gay magazine to have been nominated. He went on to win the award in 2011 and 2015 and won BSME Scoop of the Year in 2016 for his Prince William edition. Todd left in 2016 on publication of his book Straight Jacket: How to be gay and happy, about LGBT mental health, something he began writing about in Attitude in 2010.

The digital edition of attitude had a circulation of 9,966 for the period of July–December 2013 according to ABC.^[1] None of the gay titles reveal print ABC figures (although Bent used to, placing its readership at 42,347 when it was last audited by ABC in 2004)^[5] but Press Gazette has named attitude as the biggest-selling in the sector.^[6]

International editions[edit]

Thai Edition[edit]

GMM Inter Publishing began publishing the Thai edition of attitude in March 2011. It featured Thailand's top celebrities including Ananda Everingham, Mario Maurer, Nadech Kugimiya, Utt Panichkul and Jiho Lee. The edition gave an advent of the local specific column Straight Guy We Love by the renowned Thai photographer Haruehun Airry. Being featured on Straight Guy We Love often extended further career in fashion industry for models until the photographer quit working for the column in early 2013. The magazine ceased publication with the April 2018 edition.^[7]

Attitude Vietnam: Thái độ sống[edit]

Based in Ho Chi Minh City, and published monthly by Thanh Nien Publishing House in association with Skyharp Media & Entertainment Co. Ltd, Vietnamese edition of attitude was released in Vietnam on 25 November 2013. This edition focuses on supporting on gay rights movement and raising awareness among people.^[8]

References[edit]

1. ^ ^ab'Attitude – circulation'. ABC. 31 January 2014. Archived from the original on 1 May 2014. Retrieved 1 May 2014.
2. ^'Blair questions Papal gay policy'. BBC News. 2009-04-08. Retrieved 2013-12-04.
3. ^'From Brad Pitt to Laverne Cox: How gay magazine covers became more diverse and inclusive'. indy100. 2019-05-19. Retrieved 2019-05-28.
4. ^Grew, Tony (12 January 2007). 'Attitude's January edition missing'. Pink News. London. Retrieved 1 May 2014.
5. ^'Bent – circulation'. ABC. 17 February 2005. Archived from the original on 1 May 2014. Retrieved 1 May 2014.
6. ^'Financial crisis as Attitude misses another issue'. Press Gazette. London. 2 July 2007. Archived from the original on 1 May 2014. Retrieved 1 May 2014.
7. ^'ยื้อไปไม่รอด! แอตติจูด อำลาแผงแล้ว'. Thairath Online (in Thai). 2018-03-07. Retrieved 2019-08-29.
8. ^Attitude launches in Vietnam, InPublishing, 27 November 2013

Further reading[edit]

• Padva, Gilad (October 2002). 'Heavenly Monsters: The Politics of the Male Body in the Naked Issue of Attitude Magazine'. International Journal of Sexuality and Gender Studies. 7 (4): 281–292. doi:10.1023/A:1020334829223. S2CID141403144.

External links[edit]

• Official website

About Attitude

Launched in March 1994, Attitude is the best-selling gay magazine in the UK and Europe and the world’s biggest LGBTQ media brand. The print title is sold in 31 countries worldwide, and has been translated into native language in Belgium, the Netherlands, Thailand, Vietnam and the Philippines. In digital form, the magazine is available to download to a phone, tablet or desktop and has readers in over 120 countries.

For more than 25 years, Attitude has garnered a reputation for major exclusives – it was the magazine to which George Michael gave his first interview as an out, gay man, the only to which Sir Elton John and David Furnish spoke about their then impending marriage and the first (and only) LGBTQ title ever to shoot and interview a member of the British Royal Family, making His Royal Highness the Duke of Cambridge, Prince William, a cover star back in 2016.

Our website at www.attitude.co.uk attracts as many as 1.7 million unique users a month, while across Facebook, Twitter, Instagram and YouTube we have more than 1.2 million loyal, engaged social media followers.

The Attitude Awards are the biggest live event of their kind, held annually in London every October since 2012. Previous attendees have included everyone from the Duke of Sussex, Prince Harry, Kylie Minogue and Cher to Laverne Cox, Whoopi Goldberg and Sam Smith.

The Attitude PRIDE Awards, meantime, have been presented since 2015 and laud those within the LGBTQ community who have triumphed over tragedy or who serve selflessly to make the world a safer, kinder and more accepting place.

Attitude Pride at Home is a nine-day, two-weekend digital festival launched for Pride month (June) in 2020. Pride at Home content, on Attitude’s platforms alone, received 25.9m impressions and reached 18.5m unique viewers. We posted more than 100 video assets during the festival that were viewed more than 745,000 times, with a total viewing time of more than 6,000 hours.

The Attitude Magazine Foundation is a registered charity (number 1180876) and, since founding in summer 2018, has raised and distributed more than £250,000 for LGBTQ causes large and small. Our foundation is the beneficiary of Attitude’s live events, be they physical or in digital form, and exists as our philanthropic CSR project, to give back to the community we are proud to be part of, and to represent. Further details can be found at www.attitudemagazinefoundation.com.

Fact-checking policy

Attitude’s writers and columnists are professional journalists conversant with publishing law and both they, and our sub-editing team, make every effort to confirm – prior to publication – the accuracy of facts or quotations used in any and every story. Our writers must be precise with their words, headlines and cited URLs. They understand that words have power and act responsibly. In doing so, they must verify the information they gather. This includes identifying information such as names and positions, but also includes factual statements and accounts. Our writers conduct their own fact-checking using their own judgment guided by our ethics policy. We will use fact checkers in circumstances we believe warrant doing so.

Ethics policy

Our ethics policy gives our employees and contributors guidelines on our business ethics and stance on various matters. They are trusted to use judgment, but we provide guidance to fall back on if anyone is unsure about how to act. This policy applies to everyone we employ or have business relations with. This includes individual people such as employees, interns and volunteers, but also business entities.

We base our business code of ethics on common principles of:

• Respect for others. Treat people as you want to be treated. Be kind, polite and understanding.
• Integrity and honesty. Tell the truth and avoid any wrongdoing to the best of your ability. Be honest and transparent when you act in ways that impact other people.
• Justice. Make sure you’re objective and fair and don’t disadvantage others. Don’t act in a way that exploits others, their hard work or their mistakes. Give everyone equal opportunity and speak up when someone else doesn’t. Do not discriminate in any way.
• Lawfulness. Know and follow the law – always. Respect confidentiality and data protection. Following laws regarding fraud, bribery, corruption and any kind of assault is a given.
• Competence and accountability. Work hard, be responsible for your work and your actions. We all mistakes, it’s important to own up to them.
• Teamwork. Collaborate and ask for help. Working well with others is a virtue, rather than an obligation. Be generous with your expertise and knowledge. Be open to learning and evolving.

Corrections policy

All articles will have been fact-checked prior to publication by the author/sub-editor, which should ensure that content errors are not present. Nonetheless, for a variety of reasons some articles may need to be corrected after publication. Such reasons can range from minor typos and small errors through to more serious issues concerning ethics and copyright. We handle different kinds of errors in the following ways:

• Amendment. For minor content, we may directly amend the article if the error is reported or subsequently found. We reserve the right to decide what constitutes a minor issue and whether a note or correction article is necessary.
• Correction article. Where an error would affect the conclusions of an article (but not the validity of the findings), or contains incorrect information, a correction article can be posted. Correction articles are used to formally correct the record and to ensure errors are properly highlighted. The original article will contain a banner that links to the correction to alert readers..
• Retraction. Retractions are used to remove a published piece from the record. Retractions are used when: editors have clear evidence that the article’s findings are unreliable, either as a result of misconduct or honest error; a story has previously been published elsewhere without proper cross-referencing, permission or justification; article publication constitutes plagiarism; the article is unethical. Retractions will be drafted and posted in the same way as correction articles.
• Withdrawal. In rare circumstances, articles will be withdrawn and removed from the site.

Ownership and funding policy

Attitude is owned by Stream Publishing Limited, a private limited company (registration number 6766284) based in the United Kingdom, covered by the laws of England and Wales. The company fully complies with tax laws within that jurisdiction and full accounting procedures are in place. Stream Publishing has a single shareholder, Mr Darren Styles OBE.

Stream Publishing is the sole owner of the lists of signed up, registered e-mail or magazine subscribers and any social media accounts in the name of @attitudemag or variations thereof. The company complies with GDPR laws on data privacy and is open and transparent about any data held.

The company has signed agreements with a number of advertisers who are provided with display advertising within this website and others. Advertising providers are also used for some display ads within this website and others. Neither Attitude nor Stream Publishing accept revenue for written article content that isn’t clearly marked as sponsored or advertising content – and nor does either party control the brands or content (commercial or political) displayed in the ads placed on the website.

All expenses related to the operation of Stream Publishing are covered from income generated by its publishing activities, on or offline, or by its shareholder.

Editorial team information

Editor-in-Chief
Cliff Joannou

Online Editor
Will Stroude

Features Editor
Thomas Stichbury

Travel Editor
Markus Bidaux

Assistant Editor
Tim Heap

Sub-Editor
Verity Willcocks

Head of Digital
Jamie Wareham

Attitude Thai Magazine Thailand

Social Media Producer
Joseph Ryan-Hicks

Fashion and Grooming Director
Joseph Kocharian

Fashion Assistants
Sacha Dance
Tom Tillmon

Attitude Thai Magazine

Managing Director and Publishing Editor
Darren Styles