New 923-0251 Apple Infrared Board With Cable

Apple has started selling the braided Thunderbolt 3 cable that comes with its $5,000 Pro XDR Display separately for $129.
For that hefty price, Apple's cable offers some additional features that certain competitors lack, like a longer size, more power wattage for charging, and DisplayPort video output in addition to data transfer.
It's pricey, but not as expensive as some other add-ons for the Pro Display XDR and Mac Pro, like the $999 Pro Stand.
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You can now buy an Apple Thunderbolt 3 cable that's longer and offers some additional features not found on competing USB-C cords— if you're willing to pay $129.

Apple has quietly started selling a $129 braided Thunderbolt 3 cable that measures two meters long (or roughly 6.5 feet) and can deliver up to 100 watts of charging power, as outlets like MacRumors and The Verge recently noticed. It can also transfer data at up to 40 Gb/s and supports DisplayPort video output.

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The $129 cable was only previously available when bundled with Apple's $5,000 XDR Display, but Apple recently began selling it separately.

It's certainly expensive for a cable, considering it's possible to find USB-C cords from companies like Anker and Belkin that cost noticeably less. But for the hefty price, it does come with some features that competitors lack.

Anker, for example, also sells a 100-watt USB-C to USB-C cable that only costs $20 on Amazon, but that cable is about half the length as Apple's. The company also sells a six-foot-long USB-C to Lightning cable for around $14, but that cable's estimated peak power delivery is only 18 watts, according to The Wirecutter.

Belkin also sells a two-meter-long $79.95 Thunderbolt 3 cable that can deliver up to 100 watts of power, but that cable doesn't support DisplayPort video output like Apple's.

While it may sound like a high price for a cable, it seems like the cable's intended audience is likely professional video editors that may be willing to pay more for reliable, high-end equipment, considering it was originally packaged with the Pro Display XDR.

New 923-0251 Apple Infrared Board With Cable Modem

Apple announced the Pro Display XDR in 2019 as a companion to its pro-grade Mac Pro computer, which starts at $5,999 and goes up to $50,000.

New 923-0251 Apple Infrared Board With Cable Box

It's a steep price, but not nearly as expensive as the other accessories meant for the Pro Display XDR and Mac Pro. Apple's Pro Stand for the Pro Display XDR, for example costs $999, and wheels for the Mac Pro cost $700.

Apple unveils a $129 thunderbolt 3 cable

New 923-0251 Apple Infrared Board With Cable

Apple has started selling a high-end certified 40 Gbps Thunderbolt cable that’s either a real bargain or ridiculously expensive, depending on your point of view (via The Verge). The braided $129 Thunderbolt 3 Pro Cable supports the full Thunderbolt 3 spec, including DisplayPort video and 100 watt charging, while allowing for USB 3.1 Gen 2 data transfers up to 10 Gbps.

That sum would get you a Kindle Paperwhite, so how could anyone think it’s cheap? At 2m long and with 40 Gbps speeds, Apple’s Thunderbolt 3 cable is active (with chips on each end), rather than passive. On top of that, it’s one of the few certified cables that supports the full Thunderbolt spec, including DisplayPort and 10 Gbps USB-C 3.1 Gen 2. As such, Apple’s Thunderbolt cable might actually be the cheapest that has all of the above.

New 923-0251 Apple Infrared Board With Cables

Apple said that the cable is ideal if you connect your Mac with Thunderbolt 3 (USB-C) to Thunderbolt 3 devices like the “ProDisplay XDR, docks and hard drives.” In fact, the ProDisplay XDR ships with that very cable, but Apple has apparently never sold it separately before. If you’re connecting Thunderbolt 3 storage and want full 40 Gbps speeds, you can’t place the drive more than a half meter away unless you use an active cable like this one (or TB3 optical cables that cost hundreds of dollars).

New 923-0251 Apple Infrared Board With Cable And Wifi

That means that for video editors and other pros, it’s a no-brainer and the price is a drop in the bucket. For the rest of us, though, $129 is a lot of dough no matter how much you might want a very high-tech braided cable.